With today’s savvy consumers, you need to have something to say, not just something to sell when people visit your website.
“Nearly half of people say a website’s design is their number one criterion for determining the credibility of a company.” NewsCred
A modern B2B website can be an inbound marketing sales tool that helps educate and naturally lead people through your sales funnel. This education happens through custom site content that:
Our experienced writers achieve the delicate balance of writing for humans and search engines. We understand the intricacies of on-page SEO (keyword strategy, meta data, etc.), the importance of engaging content and best practices for a positive user experience. We are skilled in helping companies move from speaking Techlish (link to blog post) to English through website content that connects with their target market and naturally works in organic search.
Compelling, fresh website content absolutely helps you stand out from the competition and educates your buyer. However, if it’s put into an outdated format that isn’t optimized for search engines, mobile devices or your sales funnel, then it surely won’t be as effective.
Before launching into new site content, it’s important to make sure you have a solid foundation to grow from. Let us take a look at your current website to see if it will make your content investment worthwhile.