Video has become one of the most valuable and effective content assets that a company can offer. According to Dr. James McQuivey of Forrester Research, a :60 video has the value of 1.8 million words (which is approximately 3,600 web pages).
“65% of executives have visited a vendor’s site after watching a video; and 39% have called a vendor after watching a video.”- Forbes
Videos are not just for consumer brands or capturing the attention of cat lovers. 75% of executives told Forbes that they watch business-related videos at least once a week, and 65% of those are then driven to a company’s website. For lead generation, video can’t be ignored. Videos on landing pages increase conversions by 86% (SocialFresh). And, video in email can boost open rates by 20% and click through rates 2-3x.
Like the rest of your content marketing plan, video content must have an objective. Outlining why the video is being developed, who it is for, where it will live, and what you want out of it are essential.
Whether screen shot remotely through video capture and editing software, or by working with one of our creative video partners across the country, we bring three dimension to your story to capture the attention of your audience. We can help you construct a solid video strategy that aligns perfectly with your overall content marketing goals.