Inbound Marketing for Unglamorous Industries

Do you work in a typically “unglamorous” industry? If you have to think about it, you probably don’t. But if you instantly shook your head yes, then you likely do.

There is no more doing business B2B or B2C. It should all be P2P (person to person).


What do we mean by "unglamorous"?

Your business/ products/ services are:

  • Often stuck behind the scenes creating or doing something for another business (B2B)
  • Highly technical, regulated or complex in nature with multiple benefits that are often challenging to explain
  • Described by a term that is not common knowledge (i.e. machine learning, paper converting, Medicare compliance, programmatic advertising)
  • Really only known by those in your industry, meaning the average person, your friends, and family, have no idea what you really do
  • Hard to make small talk about
  • High ticket items with rare purchasing frequency that requires in-depth domain knowledge from multiple decision makers before a purchase is made

We think the most unglamorous industries are actually the most exciting because they have such great potential for inbound marketing success. The more complex in nature your business, the better opportunity you have to become industry thought leaders, educate prospects and outshine the competition.

Our approach diminishes the concept of strictly “B2B” or “B2C” marketing, but focuses on a human, person-to-person (P2P) perspective, understanding who the people are that you want to do business with and answering their needs through helpful, strategic content. After all, people make decisions, not concrete buildings.

Examples of Unglamorous Industries:

  • Information Technology
  • Manufacturing
  • Insurance Compliance
  • Training
  • Value-Added Resellers
  • SaaS
  • Office Equipment Suppliers
  • Translation Services
  • Cyber Security
  • Cloud Computing

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SPROUT Content, An Inbound Marketing Agency