Do you work in a typically “unglamorous” industry? If you have to think about it, you probably don’t. But if you instantly shook your head yes, then you likely do.
There is no more doing business B2B or B2C. It should all be P2P (person to person).
Your business/ products/ services are:
We think the most unglamorous industries are actually the most exciting because they have such great potential for inbound marketing success. The more complex in nature your business, the better opportunity you have to become industry thought leaders, educate prospects and outshine the competition.
Our approach diminishes the concept of strictly “B2B” or “B2C” marketing, but focuses on a human, person-to-person (P2P) perspective, understanding who the people are that you want to do business with and answering their needs through helpful, strategic content. After all, people make decisions, not concrete buildings.