Sales Enablement

Inbound marketing helps businesses rank higher in search engines and connect with the right people, at the right time, with the right information to get more leads. You’re getting lots of qualified leads. So, then what? 

The challenge about getting more inbound leads is that what if no action, or the wrong action, is taken once the leads come in? Today, sales teams need to be trained in inbound sales, if their leads are acquired through inbound marketing. All leads are not created equal. Traditional leads obtained through traditional methods can not be treated and nurtured the same as inbound leads.

Buyers are more empowered than ever to do their own research on their own time, and are the ones driving the sales process. Sales teams are now expected to nurture buyers, educate consumers, show thought leadership, gain trust and build valuable relationship as part of the sales process.

Sales teams need to think and act differently

Sales Enablement provides sales teams with the right strategy and the right tools to meet today’s buyers on their terms through:

Sales Enablement Services

Enable your sales team to fully utilize the power of inbound marketing

Selling and closing an inbound lead closes the loop on your inbound marketing efforts. It also creates a culture of alignment between sales and marketing to make your inbound strategy more powerful.

Here are some of the ways we help clients drive growth with sales enablement:

  • Strategic training on “What is inbound sales and why your sales team should adopt it.”
  • Defining the sales process that aligns with your buyer (i.e. defining and tracking SQL, MQL, close rate and other success metrics)
  • Inventory/audit of sales collateral to identify any gaps
  • Creating ongoing content resources (i.e. case studies, educational guides, informative blog posts)
  • Defining lead scoring parameters and segmenting prospects for personalized outreach
  • Integrating with HubSpot’s Free CRM
  • Creating actions for email sequences/sales workflows using the right emails and the right actions at the right time
  • Re-engagement strategies for old leads / prospects
  • Social Selling to build focus, engage and build trust with the right prospects.

Learn how SPROUT Content can help your business develop a sales enablement program

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