Inbound marketing helps businesses rank higher in search engines and connect with the right people, at the right time, with the right information to get more leads. You’re getting lots of qualified leads. So, then what?
The challenge about getting more inbound leads is that what if no action, or the wrong action, is taken once the leads come in? Today, sales teams need to be trained in inbound sales, if their leads are acquired through inbound marketing. All leads are not created equal. Traditional leads obtained through traditional methods can not be treated and nurtured the same as inbound leads.
Buyers are more empowered than ever to do their own research on their own time, and are the ones driving the sales process. Sales teams are now expected to nurture buyers, educate consumers, show thought leadership, gain trust and build valuable relationship as part of the sales process.
Sales Enablement provides sales teams with the right strategy and the right tools to meet today’s buyers on their terms through:
Selling and closing an inbound lead closes the loop on your inbound marketing efforts. It also creates a culture of alignment between sales and marketing to make your inbound strategy more powerful.
Here are some of the ways we help clients drive growth with sales enablement: