Social Media/Influencer Marketing Specialist
Katie’s interest in marketing came naturally from a desire to work in the communications industry. An avid reader, she’s harbored a fascination with language and writing since childhood, penning several of her own stories she never quite finished. She entered college on track to be an English teacher but instead found her niche in the journalism school, writing and talking about politics and sports.
Katie’s love for both the written and spoken word led to practice in multiple different industries, sharpening her skill set in the sports, entertainment, fashion, food and beverage, pharmaceutical and not-for-profit sectors. From her varied experiences, Katie brings to the SPROUT team a thorough understanding of best practices for utilizing social media and influencers in the business world. She’s mastered market research and can parlay a pop culture event into a reference relevant to any industry.
A native North Carolinian, Katie came to Florida via Athens, Georgia, where she spent four years becoming an avid Bulldog fan. She graduated cum laude from the University of Georgia’s Grady College of Journalism with a degree in public relations and minor in political science. In her free time, you can find her testing out a new cupcake recipe from Pinterest, watching college football on the couch, or throwing tennis balls at the dog park for her rescue pup, Oakley.
BA in Public Relations from the University of Georgia