How to Plan for your

Content Marketing  Investment

Content marketing isn't freestyle. It's a business lifestyle. But it requires a plan.

You can't just dive right into content marketing without having a mission, goals, understanding of your target audience, solid strategy and benchmarks in place to measure your progress. Without analytics to know what's working and what's not, you're just treading water.

In our free download, How to Plan for your Content Marketing Investment, we present 12 questions to ask yourself about your business before you spend any money on content marketing.

Download our e-book to learn how to:

  • Establish benchmarks to measure content marketing results.
  • Answer the 12 essential questions before starting content marketing.
  • Determine what is working and what isn’t.
  • Set the foundation to your content marketing strategy.
  • Measure your content marketing success.

Whether you are considering an agency partner or searching for an in-house solution, you must first take a hard look at your company.

Download this guide now to start achieving success with content marketing.



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How to Plan for Your Content Marketing Investment, SPROUT Content

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