Our roots as an agency stem from content marketing. We didn’t evolve from a traditional agency, but dove in head-first just as the term was just starting to catch on. Why? Not only does it make perfect sense for companies to share their expertise and publish information that is helpful and interesting for their customers and prospects, but it works. How do we know? You’re reading this right now.
Just like you wouldn’t build a house without a plan, employing content marketing tactics without a strategy will certainly cause cracks in the foundation (and likely walls to crumble). The Content Marketing Institute reports that only 32% of B2B Businesses have a documented content strategy. Developing a content strategy before creating one word of content ensures that your content reaches and resonates with your target audience. We help you define measureable goals and create a plan that includes SEO strategy, relevant channels, an editorial calendar and resources required for content marketing success. Learn more about our content strategy.
One thing that distinguishes SPROUT Content is that all of the content we create is written by our team of in-house writers. We never outsource to content development companies with thousands of freelancers, and firmly believe content isn’t a commodity that can be ordered by the title, like off a menu. Great content also has a significant impact on your brand’s SEO and inbound lead generation. Learn more about our performance content development and our signature performance content criteria.
Studies show that only 40% of even the most effective marketers are successful at tracking ROI. We fall into this 40%. We create content with a purpose that always complements your business goals. Through interactive dashboards, content measurement tools and real time reports, we ensure your content marketing plan, SEO strategy and defined content and inbound marketing tactics are performing as they should. How do we prove your content ROI?
The Content Marketing Institute defines content marketing as:
“A strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience— and, ultimately, to drive profitable customer action.”