As a leader of innovative paper solutions, Oren International works with distributors and end users from around the globe to fill custom paper needs. Oren specializes in finding paper solutions from specific paper products with exact specs to printed kraft paper with branded logos. They help bring product visions to life.
Oren was founded in 1996 by paper industry veteran Alan NeSmith, is headquartered in Pensacola, Florida. Oren International is SPROUT Content's longest standing client.
While this paper-converting company prides itself on its innovation, it had an outdated website that communicate its full scope of products and services. More importantly, the website did not reflect what the company is passionate about - creating custom paper products and solving business challenges in new ways. Their website content didn't tell the story of a fun, creative group with capabilities to serve distributors worldwide. Because the messaging was not clear, the few leads that did come in from the website were not high quality and the marketing director struggled to prove the value of using their website as a marketing tool.
“We’ve been working with SPROUT Content for almost four years now, and I can say it’s the best marketing investment we’ve ever made. Our search rankings went from nearly invisible to page one for more than 100 keyword phrases. We are also are now seen as true thought leaders in our field by customers and industry peers due to the quality and strategic content they create. Our VP of sales even uses our website and all our great content as a sales tool during presentations. We get dozens of qualified lead from our website each month and they have proven our investment in them year after year. Not only are our results fantastic, but they have become our true partners and have the best interest of our business in mind." - Lori NeSmith, Comptroller