Expo Logic is a trade show registration and lead retrieval company contracted by associations conducting meetings and conventions. The company provides onsite registration services and lead retrieval services - like barcode scanners - for these associations to collect information from attendees of the conventions.
It is one of the leading providers of lead retrieval and trade show registration services and has processed millions of registrations for thousands of clients worldwide.
Expo Logic had evolved their products and services in the past 10 years, but their website was outdated and did not reflect those changes. Expo Logic has a great company history and story that was not being fully told, and they weren't having much luck with prospects coming to their website. They had very little presence in social media, and the owner knew they didn't have the internal staff to manage it. He also wanted to rank higher in search results for targeted keywords and had no strategic plan for the content they created.
“After meeting SPROUT Content, I felt they understood my business from the get-go. Sometimes it's hard to explain what I do and the market I serve if people aren't directly familiar with trade shows and conventions. SPROUT Content got it and could immediately speak intelligently about it, so I knew they would be able to run with any type of content we wanted to put out there." - Jeff Cooper, CEO of Expo Logic