We are looking for someone who can take on day-to-day management of 5-7 inbound marketing/content marketing clients in technical B2B industries. Note, we do not work with lifestyle or consumer brands; and this role is located in DENVER, CO. The ideal fit is a fast learner who can jump in quickly. You’re a strategic thinker, yet technically savvy, and an excellent people and relationship manager. You have at least 5 years of inbound/content/digital marketing experience with technical subject matters, a strong attention to detail, are well organized, a strong project manager and can manage multiple projects simultaneously. You thrive in a fast-paced, ever-changing entrepreneurial environment.
The Inbound Marketing Manager will manage and oversee all elements of clients’ inbound marketing strategies and serve as the daily point of contact. You're a savvy, strategic marketer who can handle multiple clients in a range of "unglamorous" industries, with skills in client management, content strategy, inbound marketing, writing/editing and analytics.
Results oriented, strategic and strong communicator, trusted by clients to have their best interest at heart. Good combination of interpersonal and goal-oriented skills. Curious and passionate. Not just a "yes" person who is able to positively and proactively manage clients. Team player yet works very autonomously. Cheerleader for agency and clients!
Work with Chief Strategist to develop a full inbound marketing plan for clients.
Have a strong understanding of inbound marketing methodology.
Manage strategic buyer persona development. Work with other inbound marketing team members to conduct interviews, review, edit and get approval from clients.
Maintain a strong understanding of client industries, phrases, keywords and business culture.
Create strategic editorial content ideas and create content mapping plan to in line with the buyer's journey, which also complements keyword strategy, personas and client goals.
Work with social media specialist to plan social media content strategy and content publishing schedules.
Be the "gatekeeper" of the client's content, serving as the first and final editor before client approval. Content must be high-quality - on brand, on tone, on strategy and on time.
Understand the power of content distribution and guest posting on influential sites.
Manage keyword research and work with strategist on SEO plan.
Work closely with inbound implementer on design and publishing needs to ensure consistent, branded content assets for each client (blog posts, e-newsletters, email campaigns, e-books, landing pages, web pages, infographics, etc.).
Oversee the development of quarterly or monthly stats reports and ensure metrics are strongly aligned with client goals.
Manage monthly agile points planning strategies for each client.
Follow up with clients to move projects along when they get off track.
Ensure SPROUT Content is delivering consistent and highest caliber results.
Develop opportunities for incremental growth each month, based on our agile processes and client goals.
Provide weekly updates to clients; conduct weekly/monthly meetings.
Maintain HubSpot and INBOUND Certification.
Contribute to SPROUT Content blog as well as guest post opportunities, and be a thought leader for the agency.
Implementing content into platforms (Hubspot, Wordpress, etc.)
Creating all content or designing deliverables
Technical website development and SEO implementation
Bachelor’s degree required
A minimum of 5 years online, digital, content marketing management with B2B or technical organizations (agency or in-house)
A natural ease working on the phone, via GoToMeeting, SKYPE, and email with clients and team members nationwide and globally
Able to jump into new complex subject areas quickly
Strong communication and interpersonal skills, including excellent writing and editing skills
Proven track record of success setting and achieving ambitious marketing goals