Inbound marketing is a broad term that incorporates a large number of possible strategies, tactics, and best practices. There are so many tools and methods that come into play — with even more creative tactics deployed every day — it can feel difficult to keep up.
But one thing hasn’t changed over the years, even as inbound marketing has continued to evolve as a discipline. The fact is that your business blog, if planned and executed properly, remains the single most important piece of the inbound marketing puzzle.
As described in the video below, your blog “drives” your inbound marketing program by effectively determining the speed, direction, and destination of your inbound journey.
Enjoy, and let us know what you think!