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At some point in my sales conversations with a prospect, I ask if their company has ever worked with a marketing agency. About ninety percent of the time it’s a “Yes”. And because this is important...Read more
We all love a good story. Numerous studies have proven that our brains are far more engaged by storytelling than just being presented cold, hard facts. Top brands like Coca Cola, Dove,...Read more
As the numbers keep plummeting, so do marketers’ dreams of having their brand’s content seen on Facebook organically. The latest figure shows that your company’s organic Facebook reach could be as...Read more
If there’s one thing marketers can’t seem to get enough of, it’s buzzwords. We love to “circle back on ideas so we can create synergy, drill down to identify real core competencies and leverage them...Read more
Digital marketing is always changing. In the beginning, all you needed was a website. Then, It was all about collecting user data. Now, there’s blogging and content, social media and relationship...Read more
Content marketing is arguably the biggest change in marketing of the past decade. If you’ve answered the call by developing a content marketing strategy, congratulations! You’re on the right track —...Read more
In 2006, the year HubSpot was founded, inbound marketing was a relatively new term. Marketers were more likely to have heard of and were perhaps starting to embrace content marketing at the time. 11...Read more