SPROUT Content Acquired by Gorilla Group

Debbie Williams

Written by Debbie Williams on Fri, Nov 03, 2017

After eight years in business, we have grown from a team of just myself and Co-founder Dechay Watts to a team of 15 employees located in three different cities. Now, SPROUT Content is embarking on a whole new journey! This week, we were acquired by Chicago-based Gorilla Group. Our entire team will be integrating into the larger agency in the coming months and will grow the agency's Denver presence while maintaining our Florida office.

Our team will be helping to expand Gorilla Group's Customer Experience (CXM) practice, including content marketing, inbound marketing, and marketing automation services. Exciting times are ahead for our team! 

Here's the official press release from Gorilla:

CHICAGO - Gorilla Group, an experience-driven commerce agency, this week announced the acquisition of Denver-based SPROUT Content, a Platinum HubSpot partner specializing in content marketing, demand generation and marketing automation. The acquisition augments Gorilla Group’s fast-growing Customer Experience Management (CXM) practice, providing a range of services to help Gorilla’s diverse mix of B2B and direct-to-consumer clients acquire and engage their target audiences across the breadth of the customer journey.

As a Platinum HubSpot partner, the SPROUT Content team has a wealth of experience creating and executing inbound marketing campaigns to drive customer acquisition and providing marketing automation programs that enable customer engagement at scale. This perfectly complements Gorilla’s SAP Hybris Marketing Cloud offering and its broader CXM practice, which brings together Content, SEO/SEM, Social, Customer Retention, and Data Insights services to accelerate growth and generate higher customer lifetime value for its clients.

The addition of the SPROUT team will bring Gorilla’s clients additional solution options to fit their strategic needs and broaden the Gorilla CXM team to nimbly react to changing customer demands. The acquisition also expands Gorilla’s geographic footprint to service the agency’s broad national and international client base. Over the next several months, SPROUT Content will be integrated within the Gorilla Group organization.

“We’re very excited about the acquisition of SPROUT Content. It’s a great fit for Gorilla both culturally and strategically,” said Brian Grady, CEO of Gorilla Group. “We look at the acquisition as an investment in our clients’ success that also continues our evolution as a full-service experience-driven digital commerce agency and fits our ambitious growth plans.”

For more information, contact:

Gorilla Group
Meredith Guetig, 312-361-1490

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