Pros and Cons of Hiring an Inbound Marketing Agency

Chris Hawkins

Written by Chris Hawkins on Wed, Sep 16, 2015

In my retail management days, I learned a lot of useful maxims. One of my favorites was “If you keep doing what you’ve always done, you’ll keep getting what you always got.”

What I like about it is that it’s both reinforcing—keep doing what’s working—and a loud call-to-action that says, “Dude, stop doing that because it ain’t working.”

Pros_Cons_of_Hiring_Inbound_Marketing_AgencyAnd so maybe that’s why you find yourself here. You need to try something new, whether it’s considering inbound marketing for the first time or deciding whether to hire externally versus in-house.


The process of hiring an inbound marketing agency can take months. Getting to the point where you decide you need an agency’s services can also take months and even years in some cases.

Some learn quickly they need outside help. For example, a respected peer tells them what an inbound agency did for their business. Or maybe what they’ve done in the past—referrals and traditional marketing, for example—is no longer working.

Others take much longer to decide, which happens for a lot of reasons. Some reasons I hear the most are:

  • “We can’t afford to do this right now with an agency.”
  • “We’re going to try this internally with the limited resources we do have.”
  • “Our CEO/owner isn’t convinced inbound marketing is the best way to go.”
  • “We’re going to hold off until next year because (fill in the blank), then revaluate.”

Two Sides to the Story

We all know there at least two sides to every story. And so it is with hiring an inbound marketing agency, there are pros and cons.

Each year, we talk with hundreds of marketers and business owners, whether as clients, prospects or peers. We’ve learned a lot from them and from our own experiences working with our partners.

We learned what former clients liked about working with an agency, and what they now like about having an internal inbound team. We’ve learned how much time is required for a successful inbound marketing program. And we’ve learned that not every business and every client is suitable for inbound.

To show you what we’ve learned and to help you in your research, we created a crib sheet with the pros and cons of hiring an inbound marketing agency. Download it now.

Pros Cons Hiring Inbound Agency

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