New Case Study Highlights Business Blog Turnaround

Justin Lambert

Written by Justin Lambert on Fri, Jan 23, 2015

We don't like to spend a lot of time tooting our own horn here at SPROUT Content, but sometimes you just have to let the world know!

After a year working with cPrime, Inc., a major player in the Agile training and project management solutions space, we were thrilled to see incredible improvements in their website metrics that could be traced directly back to a focused effort to bring consistent and high-quality thought leadership to their business blog.

Here are just a few of the improvements cPrime saw after working with Sprout Content for a year:

  • cPrime_Client_Results_Graphic9000% increase in pageviews on the blog.
  • A drop of 48 percentage points in bounce rate.
  • Visitors staying on the site five times as long.

To achieve these results, we helped them devise an aggressive blogging schedule that included eight posts per month along with consistent social media distribution of the blog content. All content was written to be engaging and authoritative while still remaining accessible and easy to digest.

cPrime's VP of Marketing and Sales Monte Montoya had this to say:

“SPROUT Content is easy to work with. They're great listeners, and they've been able to take complex topics and simplify them into relevant and well-crafted articles.”

Take a look at the official case study and the fantastic video testimonial related to our work with cPrime!

Watch our Video Case Study  

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