It’s no secret that inbound marketing works. Companies that blog get 55% more website visitors than those that don’t. 90% of consumers find custom content useful and 78% believe that organizations providing custom content are interested in building good relationships with them. The average cost to generate a lead through inbound marketing is 62% less than outbound, or traditional, marketing.
So, why wouldn’t you use your website to its full capacity and making it an inbound marketing machine? Today’s buyer consumes information when, where and how they want, often without speaking to anyone. They want to be educated and not sold to, which is why your website should be looked at as your 24/7 salesforce available to answer questions and provide valuable information at the moment a prospect visits.
Your customer is on a buying journey and your job is to guide them along the way. So, take a look at your website and see if you are providing helpful, trustworthy content that speaks to humans. Ask yourself:
- Is my website content updated and helpful? (Outdated content can hurt your brand and your SEO opportunities.)
- Are people finding my website? (Are you attracting visitors or hiding out in the black hole of search engines?)
- Are people spending time on my website? (Is your content inviting visitors to stay when they arrive?)
- Do people fill out forms on my site to become leads? (Are you compelling people to take action, or take off?)
- What percentage of my sales are coming from my website? (Are you actually making money from your website?)
The purpose of a website is to bring in sales. We’ve heard people say, “I just need a placeholder to send people to read about the company so I don’t want to spend a lot on my website.” That’s like a chef saying, “I want to put out a display of my food, but I don’t want people to eat it.” There is no point in having a website if people don’t find it beneficial to their lives. There’s even less of a reason to have one if it’s turning away visitors and sending them to your competitor.
Are you ready to drive more traffic, leads, and sales? Check out these essential website must-haves to set a solid foundation.