We’re fascinated by makeovers. Something about seeing the outdated, broken or bland transform into a better version of itself never gets old. That’s one of the reasons makeover shows like Extreme Weight Loss and Fixer Upper have seen such success.
When it comes to makeovers, I can’t help but be reminded of my favorite movie of all time. I’m talking, of course, about the 1995 teen comedy, Clueless.
This is no joke. I can quote the film from beginning to end. I’ll let that sink in. For anyone who hasn’t had the pleasure of seeing the now cult classic, it stars Alicia Silverstone as Cher Horowitz, a popular high schooler in Beverly Hills who attempts to help familiarize a new transfer classmate, Tai, played by Brittany Murphy, to her new school. And how does Cher work to elevate Tai into a higher realm of popularity? A makeover, duh.
With the many benefits of a makeover for your clothing or your home, could one improve your inbound marketing? Whether your company is just starting out with inbound marketing, or you have been at it for a while, it might be time to make sure your plan is still relevant.
Just as Cher’s main thrill in life is a makeover, so should your company’s goal to improve upon your inbound marketing strategy.
Identifying a dull strategy
If your company is carrying out inbound marketing, your plan probably involves recognizable pieces like keyword strategy, regular blogging, ongoing social media efforts, or targeted emails, among many other things. While there are suggested routes to take to implement inbound marketing, a plan that never changes can become lackluster over time.
It’s not enough to only push forward with a content marketing strategy without acknowledging the results. While social media might drive a lot of traffic for one business, it doesn’t mean it will have the same effect for your company. If your results are plateauing, or they simply aren’t there, it could be time for a strategy makeover.
Is your look stuck in the past?
Just as important as it is to have a functioning, relevant inbound strategy behind the scenes, it also matters that backend matches the front end. By front end, we’re talking about your website and design. Recently, we asked the question, can inbound marketing work on an outdate website?
What we discovered is that an outdated website makes it difficult for your plan to work to its full potential. Though you can still create your blog, landing pages and add in calls-to-action, an older website or disjointed layout can make it challenging to guide your buyers through the natural lead funnel. Don’t let your website turn into a full-on Monet. “From far away, it’s ok. But up close, it’s a big old mess.” – Cher Horowitz.
Be a trendsetter
It’s not an easy task to constantly monitor the direction of inbound marketing, but it is necessary to stay informed. By consistently looking into how your inbound marketing is performing and what steps others in your industry are taking, your business has a better chance of remaining competitive.
To stay ahead of the curve, why not try something you haven’t before, like a webinar series on a new topic or adding more video into your content? You might learn that different inbound efforts outside of your routine are better suited for your company. The more you look ahead and remain flexible to change, the less in need you will be of a major marketing renovation in the long run.
Do you need a makeover?
If your company is still finding your footing with inbound marketing or your plan is feeling a little stale, it could be time to revisit and update your strategy. Don’t be clueless. Our inbound marketing agency is here to answer your questions and help you discover the right plan for your business.