For the shortest month of the year, there’s a lot packed into February. Black History Month, President’s Day, Mardi Gras (for those below the Mason-Dixon Line), and of course, Valentine’s Day. Whether you embrace or reject it as a true holiday, 150 million Valentine’s Day cards exchanged annually has to count for something. While it’s fair to dismiss it all together or swap it for a version more suitable to you (Galentine’s Day, anyone?), at it’s core, it’s simply about making someone feel special.
With the day designated for all things love and romance upon us, we couldn’t help but think about how this applies to Inbound Marketing. Can blogging for your business be doing more to foster genuine relationships with readers? We think so. And with the right steps, sparks can fly.
If your business blog isn’t showing your customers love, it could be time to reassess your process and rekindle the flame. Let’s look at the journey of business blogging and some major points to consider along the way.
The first date
It’s natural to put your best foot forward on a first date, and starting your business blog is no different. In the beginning stages, it’s important to nail down the essentials, like comprehensive keyword research, understanding your buyer personas, and discovering topics that really provide value to those reading your blog. With these important strategies laying the foundation for your blog, you’re prepared to make an unforgettable first impression with visitors.
The honeymoon phase
After you’ve dedicated to a regular blogging schedule and strategy, either internally or with an Inbound Marketing Agency, content begins gaining momentum and engagement. It’s still wise, however, to check in even during the good times, to make sure your blogging plan is on track. On a regular basis, ask questions like:
- What is the main purpose for producing content (educating customers, showing expertise, gaining more leads) and are we carrying this out?
- Are there relevant topic opportunities we could be taking advantage of?
- How is our blogging frequency preforming? Should it increase or scale back?
- Are we still speaking to the right audience? Do we need to shift our focus or drill down and better reach our current readers?
- Are we answering questions and providing a clear next step to take visitors through their journey on our blog and website?
By remaining in-tune with the key elements of your blogging efforts, customers can’t help but feel the love!
Till death do you part
Once you’re in it for the long haul, your pledge to long-term business blogging can provide strong returns for your overall inbound marketing strategy. When it comes to reaching your audience, publishing a volume of well-established, optimized content impacts SEO, and displays your expertise and relevancy within your industry.
And remember, becoming a committed blogger doesn’t mean that content has to go stale. In fact, this puts you in a position to leverage some of your best performing content and republish it with a new spin - something your visitors will sincerely appreciate.
Could your customers use a little more attention this year? Don’t hold back! Your blog is the perfect tool to keep them informed, entertained, and feeling the love from you. Ready to learn more about content development for your business? We would love to chat.