Starbucks is one of the first corporations on the scene this year pushing for fall, already pumping out their signature (and most popular) seasonal beverage, the Pumpkin Spice Latte.
I might be one of the few people wishing summer away for cooler days, but I plan to pass on the themed coffee this season.
One food industry watchdog, Vani Hari, better known by her blog name Food Babe is “hot on the trail to investigate what’s really in your food.” Her now hugely successful blog leaves no chain restaurant or food product safe from a closer look. Hari’s latest discovery addresses what is really in a Starbucks Pumpkin Spice Latte (hint: no pumpkin, add 2 doses of Carmel Color Level IV).
For content marketing purposes, the investigation focused on a major lack of transparency during the search for the ingredient list. According to the article, here are some key issues that Hari found, which show a lack of open information:
- Starbucks doesn’t publish the ingredients online.
- Starbucks doesn’t publish the allergen information online.
- Starbucks is inconsistent. We were given slightly different ingredients depending on who we spoke to at Starbucks.
As more people now demand and expect the truth, it’s essential for businesses to come clean in the age of transparency. Are you devoted to your favorite Starbucks beverage? How will the exposed Pumpkin Spice Latte ingredient list affect your next purchase?