We firmly believe - there is no such thing as a boring industry, and content is only as dull as you make it. You don’t have to be a coveted lifestyle brand, the latest shiny new tech toy or a hot spot destination in order to create interesting, original, and dare we say… fun content!
And by boring, we certainly don’t mean it as an insult. But, being completely honest, most “behind the scenes” types of businesses and services that traditionally label themselves as “B2B” are not usually considered the most glamorous industries. Why? Because they usually make themselves sound that way.
The top content offenses
While it’s starting to change, most service-oriented, heavily regulated or manufacturing businesses still focus on themselves and the facts – creating content with lists of numbers, stats and figures. They’re also usually offenders of our number one content offense: jargon. That’s right! Business-speak, or Tech-lish as we like to call it, is rampant in the business-to-business space. What do I mean? Phrases like ROI, leveraging optimal performance, core competency, best practice, vertical, ecosystem, solution, scalable, and the original, most-over-used phrase of all time: out of the box. They mean nothing, and everyone is tired of hearing them.
Be a change agent
It’s ok. if you’re one of these offenders. Really it is. You know why? You have the most opportunity to change! Actually, creating original and interesting content is still relatively new to many businesses, and likely, if you’re in one of these spaces, your competitors have been slow to adapt. So you have the greatest chance to stand out by talking to your audience the way few others in your industry do… as people!
Person to person
Person-to-person, human to human, mano y mano… whatever you want to call it, the idea is to create content that truly helps, informs and educates to make someone’s life or job easier, right? Who are you in business for? Who are your products and services for? And… why should they choose you? If you make an audience strategy your primary marketing strategy, you will start making a shift from all about you to all about them.
We’re here to help!
We’re so passionate about this topic that we are hosting a live webinar to help marketers in traditionally unglamorous industries learn to create the type of interesting content that not only makes stronger and lasting connections with the people they want to do business with, but ultimately drives leads and sales.
So, join us! It’s free! You have nothing to lose, except frustration due to the lack of quality leads, website traffic, brand recognition and sales. But what do you have to gain?
How to take your "behind the scenes" industry to the forefront
Ways to come up with compelling ideas for original content
The stories of real companies who have transformed their business through content marketing
How to communicate person-to-person (P2P) and lose the B2B label
How to use inbound marketing as a sales tool that works for you 24/7
Inspiration on how to break the mold on what is done in your industry
The opportunity to submit your topic to have a live chat session with us where you’ll come away with at least 10 blog post topic ideas
Hope you can join us on Thursday, June 26th at 12:00 EST. Join us for lunch.. and find out how your content can be fun!
While you're waiting for the webinar, here's some more juicy reading to get you started. Click the image to download our new ebook: