We are proudly displaying some new bling on Our Team webpage. All five members of the SPROUT Content team are now HubSpot certified.
So, what does that mean?
As a HubSpot Certified Agency Partner, we use the inbound marketing tool for creating, planning and measuring helpful content that businesses need to attract customers and retain their loyalty.
Over the past few months, our team of Dechay Watts, Debbie Williams, Chris Hawkins, Molly Bruno and myself completed a two-part HubSpot certification, including a comprehensive test on inbound marketing best practices, as well as a working knowledge of the inbound software. We each attended 13 online classes, learning about inbound marketing strategy from goal setting and planning to social media and blogging, to analyzing website page performance.
Inbound marketing is about more than just adopting software, but the right type of software is necessary in order to be able to measure your strategic marketing efforts. The HubSpot platform allows us to offer inbound marketing as part of a complete content marketing strategy for both ourselves and our clients.
It also allows us to measure results by tracking the success of every piece of content we create. From web pages to landing pages and blog posts, we can see how people are interacting and responding to the content. We can implement a SEO strategy with help from the keyword tool, monitor the progress by watching leads and visits, and easily show results with help from the reports. HubSpot lets us focus on conceptualizing and creating great content rather than spending time trying to prove results.
It's working for us.
We are our own case study. Last year, SPROUT Content won the award for "Greatest Traffic Growth" among HubSpot partners. Our website averaged 17.65% growth, which was the highest average monthly growth in visits of HubSpot's domestic partners since August 2012.
By partnering with HubSpot and ensuring that each team member knows the ins and outs of the software, our clients get additional value. It doesn't change the content marketing services we offer like blogging, email marketing and social media strategy, but HubSpot makes them more streamlined, more easily managed and more effective.
It allows us to focus more of our time on telling our clients' stories, which is really what content marketing is all about.
Learn more about our relationship with Hubspot and see some examples of how inbound and content marketing works for businesses.