Content Marketing Isn't About Luck

Molly Bruno

Written by Molly Bruno on Wed, Mar 12, 2014

It’s easy to be energized by the spirit of St. Patrick’s Day. Between the celebrations, the shaky attempts at an Irish accent and wearing more green attire in one day than you will all year long, we enter spring hopeful, with a little luck on our side.

ShamrockBy March 17th, St. Patrick’s Day folklore, celebrating the luck of the Irish and hidden pots of gold is in full swing. Although you might feel lucky this month, there’s one thing you shouldn’t leave to chance: your content marketing plan.

For a positive outcome, content marketing requires purposeful planning. Take a look at why your content marketing efforts require more than luck this St. Patrick’s Day:

SEO isn’t Spontaneous

Although you might feel like you know what people are searching for, that doesn’t mean you are creating effective keywords. You probably know all of the minute details and language used in your industry, but your clients or customers might not. Proper keyword research and strategy gives you true insight to certain words people search for that you can use throughout your website, blogs and social media channels for the most targeted SEO efforts.

Finding your Pot of Gold

What business doesn’t want recognition and leads coming from their website? To gain more connections and customers means truly speaking to your audience. Having quality content in your blogs, downloads and on your website can educate and entertain your customers and help your company remain authentic and transparent. Your pot of gold isn’t unattainable. It’s possible through quality content that resonates with your audience.

Cry Me a Green River

We all know how easy it is to get behind on projects. When it comes to content marketing, staying on track is essential. Having tools like an editorial production calendar and editorial content strategy keep your content publishing consistently and ensure it is optimized and mapped to your buyers’ sale cycle for lead gen offers. In content marketing, a schedule and plan serves you where luck can’t.

Looking for more ways content marketing keeps your company lucky with a custom plan and quality content? Download our free guide Work Smarter, Not Harder to determine if inbound marketing is right for your brand.

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