Must-Have Tools for Social Media Marketers

SPROUT Content Contributor

Written by SPROUT Content Contributor on Wed, Nov 20, 2013

SPROUT Content is an inbound marketing agency that specializes in performance content for businesses in "unglamorous industries."

Social media doesn’t sleep. There aren’t any days off. There aren’t even any minutes off. If your job is social media marketing, then your job is to be on top of your social presence 24/7.

Social Media ToolsIt can obviously be stressful. And often, you can’t do it alone. You need the best tools – anything you can get your hands on to make your online life easier. That includes everything from new tech standards like fiber optic Internet to data-reporting tools like Ego and Moz. That’s also why marketers use tons of different tools to help them along the way.

Here are a few tools that if you aren’t already using, you should add to your social media toolbox!

The obvious:

  1. Analysis tracking: Google Analytics. If you run and operate your own website or have a blog that you share on social media, you want to track visitors. Google Analytics can do it all – tell you who visits your site, how long they’re on your site, provide customizable dashboards, the works. Tracking visits is the best way to determine if your online presence is taking off, at a standstill or decreasing. Based on the tracking information, you can react in the appropriate way.
  2. Content management: Hootsuite. Remember how social media doesn’t ever take a day off? That can make creating fresh content tough. Hootsuite is a great content management system with one super-important feature: scheduled message and tweets. With this dashboard, you can manage all your social sites and make sure that you schedule out posts consistently.
  3. Cloud storage: Dropbox. Content strategy, branding materials, marketing plans, videos – anything that you draft up to use in your social media campaigns needs to be stored somewhere. By using a cloud storage platform like Dropbox, you can access all the materials you need, no matter which computer or device you’re on.

The specific:

    1. For videos: Instagram. When Instagram and Twitter both introduced video around the same time, there was a lot of debate over which one was better. It looks like Instagram came out on top. The extended length, the filter options and Instagram’s overall culture make it ideal for social media marketing. Brands have done an awesome job using the amateurish, hipsterish, naturalish vibe Instagram exudes to promote products without being pushy.
    2. For tagging: Pocket. What makes this app valuable is that you can collect, snip and tag content from all over the web and put it in one place – one place that you can access on any device through the Pocket app.  You can also share items with your social connections through the app.
    3. For promotion: HARO (Help a Reporter Out). Essentially, it’s a forum where reporters can put in a request for information and you can respond to their post. This is a great way to get free publicity, without having to do the leg work. Then, you can link your to your story on social media. It solidifies your reputation as an expert, while getting that free PR.
    4. For better integration: HubSpot. What makes HubSpot helpful it new features like a Social Inbox, which integrates social monitoring, and gives you the data you need to “make social media personal again.” You also get analytical support, a Content Optimization System and other cool apps.

    What tools do you use for your social media marketing? Share with us below!

    This is a guest post by Beth Phillips. Beth is a freelance tech writer with a focus on social media and marketing. She can be found typing away on her laptop in Philadelphia, PA. Beth welcomes your feedback at 


    Filter Blog Posts

    • Search