When Hiring a Content Marketing Agency, Does Size Matter?

Molly Bruno

Written by Molly Bruno on Wed, Jul 17, 2013

bigagencyHiring a content marketing agency to tell your business’s story can be a big step. Effective content on your website, blog and social media sites can help build your brand, improve your search results, and most importantly, connect you to your customers in a personal way. Some content marketing agencies pride themselves by their staff volume, offering over 100 freelance writers to tackle your needs. While a large agency has a certain set of qualities, it is difficult to beat personalization. At Sprout Content, we see the value of a smaller staff that knows your business on an intimate level. So, when hiring a content marketing agency, does size matter?

Writers who Adapt to your Business

Our small team of writers welcomes the challenge to write about diverse industries. Because our writers take time to learn about your business and conduct industry research, you receive original content tailored for you. We believe that your story should reflect your business correctly, so our writers take your content seriously. Our tight-knit team produces material that is fresh, creative and specific to you, whether your business is paper converting, a credit union or finding the perfect gift for someone.

One-on-One Communication

Sometimes you want to go where everybody knows your name. We value that relationship, too. Our small team will communicate with you directly to better understand your business, your goals and your preferences. You’ll never wonder whom you’ll get on the phone, and we think that’s important. Because of our familiar environment, you can express your concerns with us to move your business forward.


We’re not too big to lose you in the mix. In fact, you will speak to our owners directly about your goals. This detail is especially important to Jeff Cooper, president and CEO of Expo Logic, a business offering tradeshow solutions. “We pick up the phone any time, we shoot an email any time, and we get a response about a press release or blog. They keep us on track,” said Cooper. Since he has worked with us, Cooper said he’s seen search results improve and has gained more followers on Facebook. “I absolutely felt Sprout Content understood my business,” he said.

When it comes to choosing a content marketing agency, we think size does matter. Our main goal is to see you succeed. Our close-knit staff is available to listen, apply your vision and see you do well. If you would like to learn more about our content marketing services, contact us for more information.

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