We talk a lot about Editorial Calendars, and the word is finally getting out! By now, marketers understand that businesses need a publishing schedule for their content. In fact, we’d even call it critical to effectively managing your content. An editorial calendar creates a system for your company to keep content development, distribution and monitoring on track. Whether you are using a simple spreadsheet or a complex project management system, the tool you choose to use should be able to help you put your content in order.
Developers have heard this cry for help from marketers and are responding with new editorial calendar software. It seems as if there's a new tool popping up each week!
In our new and improved How to Create a Rockin’ Editorial Calendar digital book now available in iTunes, we take a look at some of the tools currently available and summarize them so you can determine whether they are worth your time to test. The key is finding the tool that best fits your needs. What works for your company may be quite different than what your competitor might need. There are plenty of free options, and many others offer a free trial period so you can experiment with them. Our book includes a list of questions to ask yourself before diving into any one program, as well as features to consider as you grow.
We’ve found that what works today will often be improved upon tomorrow, so you can count on us to stay on top of the technology available. Since our book was published, Marketing AI has released an online editorial calendar that even recommends the type of content you need to produce in order to target your ideal customers. It links directly to your CMS such as Wordpress or Hubspot, so that you can draft, edit and publish content directly to your website or blog.
In addition to advice on which editorial calendar tools to test, our new digital book also provides:
Sample editorial calendar templates to get you started
Important industry stats
Bonus tips on how to tell your company's story consistently
Interactive quiz to test your knowledge
Download our new digital book and let us know what you think. Are you using other editorial calendar tools with good results? Share them here.