Content Marketing was a topic on the menu for speakers at the Les Dames d’Escoffier International annual conference last weekend. The women leaders from the fields of contemporary gastronomy and hospitality were coached on the importance of developing differentiating and sharable content for their tasty endeavors.
Here are a few of the delicious Content Marketing trends that were shared by the experts in attendance:
Trend toward authenticity
Sabrina Crider, Leader of Fleishman-Hillard Word of Mouth practice group, stressed the importance of creating relevant content for your audience and the effectiveness of adding visual content to harness social discovery for brands.
Personalization in culinary community
Catherine Neville, Publisher and Editor of Feast Magazine, tied the dramatic increase in individual media with increased sophistication and expectation in the culinary community. Customers now have a direct connection with restaurant chefs through readily available social media channels and blogs.
It’s not where you go it’s what you see
Inspiration leads to emotional connections according to Maxine Clark, Founder and Chief Executive Bear at Build-a-Bear. She advised the group of culinary professionals to create unique retail experiences that consistently translate into all virtual endeavors. She remodeled all of the Build-A-Bear retail stores to incorporate more technology after talking to her audience, the kids. Maxine inspired everyone to do something different in-store and online that will spark new ideas and consumer excitement, and create a destination for people.
Creating the right mix of ingredients
Steve Bauer, SVP Fleishman-Hillard advised that the foundation of using social media effectively begins with the development of compelling content. Sharing engaging content in the right places that your customer will find most useful makes for a delicious experience.
Content marketing is certainly a hot topic in every industry and it’s exciting to hear about the ways that the culinary world is whipping up and consuming content. We would like to raise a glass to Wente Vineyards for inviting Sprout Content to dine, drink and spread the word about content marketing at the LDEI conference. Cheers!