What to Look for When Hiring a Content Marketing Agency

Andrea Miller

Written by Andrea Miller on Fri, Sep 21, 2012

content marketing lifecycleDeveloping relevant and timely content is now an essential part of your company’s marketing strategy. You understand Why Your Business Needs a Content Marketing Agency, and the green light has been given to hire one. But how do you navigate this growing field of business to find the right agency for you?

Here are 10 things to consider when choosing a content marketing agency:

1. Make sure they listen.

A good content creator is a storyteller. They can only tell your story on your behalf if they dig deep into your business to reveal the key nuggets that humanize your brand.

2. Do your homework.

Check out content they have created for other clients. Was it successful with social shares, click through rates or lead generation?

3. Find your match made in heaven.

Does the agency ask the right questions? Can you see your team working well with them? A good agency should be able to seamlessly integrate itself into your company’s culture to develop content. Think of them as an extension of your own business.

4.Strategy first.

A content creator should delve deep into your industry’s competition, keywords and most importantly, your customers to develop a solid game plan.

5. Check references.

Make sure they truly have content marketing experience, and haven’t just recently labeled themselves a content marketing agency from a digital, PR or other type of marketing firm.

6. Are they in it for the long haul?

A good agency wants to develop a long-term relationship with you, not just crank out a website and a few blog posts. The agency should want to help your business on more than a project basis.

7. Geek out. 

The list of distribution outlets is endless, including email marketing, blogging, websites, videos and many more. Agencies should be on top of industry trends and technology to know what channels are best to distribute your message.

8. Be versatile.

Look for a variety of service offerings. If an agency doesn’t have the capacity to offer certain type of services, make sure they have relationships with preferred partners that can.

9. Practice, not preach.

Agencies shouldn’t just work hard for their clients; they should create the same level of excellent content for their own businesses. Stay away from firms who sell content marketing but don’t do.

10. Be able to measure results.

Have a detailed analytics reporting system in place so you can gauge whether what the agency is doing is working or not.

If you’re looking for a content marketing agency, we’d be happy to talk to you about your goals and how we might be able to help. We enjoy learning about different companies helping them figure out their content marketing strategy, so reach out and say hello, we’d love to chat with you!


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