What is an Editorial Calendar?

SPROUT Content Contributor

Written by SPROUT Content Contributor on Wed, Sep 05, 2012

SPROUT Content is an inbound marketing agency that specializes in performance content for businesses in "unglamorous industries."

While writing a blog last week, we realized that we provide a lot of information about editorial calendar tools and how to use them, but skipped the step of simply explaining their function and definition.  Hopefully, this will help shed some light on the subject and show how to incorporate editorial calendars into your content marketing strategy with confidence.

Editorial calendars didn’t just pop up overnight. They have been around for quite a while in print media such as newspapers and magazines. The traditional editorial calendar is simply a schedule to keep track of stories and articles from concept to development to publishing.  Editorial calendars keep printing schedules consistent so publications can make deadlines and plan for the best content for their readers.

An editorial calendar for your business has the same goal. Anyone who publishes information to any platform (print, online, video, etc.) can use an editorial calendar to keep content marketing organized and on schedule. It is easy to get sidetracked and fall behind when you have many ideas you want to incorporate into your content marketing strategy, but cannot find the time or focus to create content based on the ideas.  Everyone has those days; it just takes a little strategic editorial planning to get you into the flow of things.

The editorial content calendar can be used to manage your daily to-do list for creating content for blogs, newsletters, websites and social media.  Don’t forget to incorporate keywords into your calendar to help your ranking in search engines.

Here are a few examples of what editorial content calendars look like:









We have even more updated information about editorial calendars in our new e-book Content Continuity: An Interactive Guide to Editorial Calendars now available in the iTunes store.

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