Social Media Marketing is Not About Marketing…It’s About Sharing

Dechay Watts

Written by Dechay Watts on Thu, Feb 02, 2012


messenger pigeonThe desire to share information is not new.  People have been sharing information since the days of messenger pigeons and telegraphs.  You could probably make the case that cave drawings set the foundation for today’s infographics.

Parents ask kids to share. Teachers ask students to share. Marketers ask prospects and clients to share.

In the business world we share files, contacts and leads. In yoga class we share space.  At the dinner table we share stories. Radio, television, the internet…they were all created for sharing information.

It’s no wonder that social media marketing has boomed since inception. Humans have a fundamental desire to share experiences. Social media makes it even easier to fulfill this craving for communication.

Sharing More than Stories

What’s really interesting is that social media lets us transport the conversation from online chats to offline action. When you start to think of social media beyond a marketing “must-do,” you can see the power of sharing take effect.

Sharing Transportation

Social sites like ZipcarBixi and Bcycle let people share rides and share passions about the environmental benefits to public transportation.

Sharing Living Space

Couchsurfing’s home page says, “Meet engaging people face to face and share a meal, a story, or a home.

Sharing Stuff

You know the saying, “One person’s trash is another person’s treasure.” Social sites like iShareStuff, and NeighborGoods are prime examples of moving online sharing to the “real world:” 

Have you experienced “real world” results from sharing information in social media? Please, share with us.

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