Clever Content Marketing for Valentine's Day

Dechay Watts

Written by Dechay Watts on Thu, Jan 26, 2012

tiffany boxTiffany & Co. wants to make your Valentine's Day blue, in a good way. The company is making it easy for women send their significant others a special clue for Valentine’s Day.  A new “Drop a Hint” button is now featured next to every item on their website.  With a simple click, you can send prospective shoppers a friendly email nudge just in time for "won't you be mine." 

drop a hint buttonSimply click the "Drop a Hint" button, garnished by a little red heart, next to an item of your choice.  A screen will pop up with a customizable email message.  Enter your sweetheart’s name, your name, and hit submit. A very beautiful, blue HTML "hint" is on its way.

"Dear _____: As you may know, Valentine's Day is fast approaching, but do not fret. A little bird told us that this will be a smashing success with ____.

Of course, if you have other ideas for Valentine's Day, this is just a hint."

My experiment

I had to check it out, making sure that I chose an item under the $1,000 mark so as not to give my husband a heart attack.  (To be honest, we don’t celebrate Valentine’s Day, but this was too good of a game to pass up).

Here is what my hubby received in his inbox:


Tiffany & Co

When you click on “this,” hyperlinked in the email, it takes you straight to the item you “Drop a Hint” about. I chose these lovely earrings:

 tiffany's valentine nudge

I’m pretty sure this little nudge won’t land a blue box in my hands, but the campaign is an inspiring way of using content and design to spread buzz and engage consumers.

Tiffany's definitely "gets" content marketing and is having fun publishing branded content. For another great example the company's content marketing usage, check out What makes true love.

Have you seen any other clever ways of dropping hints for special occasions?

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