1. Update the Words on Your Site
If you are happy with the design of your website, but you haven’t updated the content for a while (or ever), there’s a good chance that your site is slipping in rank with search engines like Google. Google “bots” and “spiders” scan your site for changes and updates, comparing the current site to previously saved versions. The longer it remains unchanged, the more obsolete it becomes.
2. Update Your Title Bar
Search engines read the Title Bar (the area above the website address) when they scan your site to determine how you should appear in their listing. If you sell pianos and your Title Bar has a generic “Index”, search engines may easily pass over your website when people search for “buying pianos”, “piano repair”, or other relevant keyword phrases. The Title should include the name of your company and a list of keywords that your customers would use when searching for your service/product offerings online.
3. Refresh Your Tags
All high-ranked websites make use of “Meta Tags” (technical code with important keywords). To see if your site is utilizing Meta Tags, look at your web page, right click anywhere on the page, click on “View” and then “Source”. A series of words (keywords) will come up to help identify what that page is about. Search Engines “read” the content of this “behind the scenes” code to determine what keywords match your service offerings. When the keywords in this coding match the keyword a consumer enters when they search for your business or product, you have a much better chance of appearing on the first couple of pages of a search engine.
The key is to stay relevant. Search engines are not fooled by old content or non-useful information. Google Panda is a testimate to the importance search engines are placing on relevant content. It is Google's attempt to place more high-quality content at the top of the search results and move sites containing large amounts of advertising to secondary pages.