As a content marketing agency, we welcome any opportunity to talk one-on-one to other content marketing folks, let alone one of the industry’s pioneers and leading experts. Recently, we had the chance to chat with Joe Pulizzi, author of Get Content Get Customers and founder of Junta 42 and Z Squared Media. As one of the first to promote the idea of “content marketing” while explaining custom publishing concepts to clients, Joe helped open the door to the emerging content marketing industry.
Here are 4 key content marketing concepts that developed from our conversation:
Content marketing is about creating an interesting and compelling story and telling it well.
It’s a challenge to change the past 50 years of mass media and get traditional marketers to think beyond print.
All marketers are now essentially custom publishers.
Don’t give up. The opportunities for marketing through content are there and people are really starting to get it.
What are some of your ideas about changing the marketing mindset and the future of content marketing? We’d love to hear your perspective.