How Can Mobile Content Development Help Your Customers?

Dechay Watts

Written by Dechay Watts on Mon, Nov 28, 2011

People depend on cell phones for much more than chatting and texting.  From mobile-friendly websites to SMS messages and ubiquitous “apps,” consumer brands have enormous opportunity to reach their audience by providing content in a new way.

Here are 3 ways mobile content connects brands to consumers.

1. Text Messages

Self magazine recently launched a SMS program that sends subscribers health and wellness text messages throughout the day.  Self Diet Trapper’s mobile content encourages healthy eating and reminds people to exercise.  For $2.99 a month, customers opted-in to the text-based diet program get SMS reminders from diet and fitness experts about how to stay healthy.

2. Foursquare

CNN partnered with Four Square to help guide consumers to a healthier diet during their Eatocracy: Mind, Body and Wallet program.  People who checked in on Foursquare while shopping at a farmers market received a CNN “Healthy Eating” badge that led to prizes.

3. iPhone apps

Tribe Mediterranean Foods allows users to locate natural food stores and farmer’s markets with their All Natural Food Finder iPhone app.  It finds the nearest farmer's markets based on their current or pending location, wherever they may be in the U.S.

“At Tribe, we understand how busy consumers are, yet we also know their desire for healthy and delicious all natural foods,” said Carlos Canals, president and chief tribal officer of Tribe Mediterranean Foods. “Our new iPhone app provides increased mobility, convenience, and recommendations to satisfy the need for simple all natural nutrition on-the-go.”

Have you used mobile content to reach your customers? If so, how?

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