Content Marketing pros Chris Brogan, Darren Rowse and Brian Clark were all skeptics about the effectiveness of Twitter in the beginning. Now, they're some of the world's leading Twitter experts. Here's their advice on how to get started:
8 Tips to Get Started with Twitter:
- Participate and Listen. Follow people talking about relevant topics that are interesting to you or your business. Listen to what they have to say and participate in the conversation.
- Find some of the “smaller voices” in your area of interest, not just the big names.
- Do not sell or pitch your business. People will tune you out.
- RTs (retweets) are great exposure. If you point out interesting content and share it, you will expose yourself to new people every day for “free”.
- Sharing on the web is marketing. You become an authority on a subject and an editorial source, which are both key to getting business.
- Build relationships with people before trying to do business with them.
- You don’t have to read every Tweet.
- Set up searches for key words, and follow conversations with certain hashtags. A few hashtag topic resources: Hashtags.org, tagal.us, wtshashtag.com
Facts about the increasing power of Twitter:
- Twitter users are early adaptors; 44% of users are the first to buy or try new products.
- In 2009, 26% of the U.S. population was aware of Twitter. In 2010 87% were aware.
- Twitter signed on more than 100 million new users in 2010.
- In March 2011 there were an estimated 225 million users.
- There are over 100,000 Twitter applications.
- It now takes one week for users to send a billion Tweets.
What other interesting Twitter facts and figures have you heard about?