How to Embrace Twitter as part of your Content Marketing Strategy

Debbie Williams

Written by Debbie Williams on Mon, Nov 28, 2011

GreenTwitterThe volume of information flowing through Twitter can be overwhelming, but there are ways to embrace it and join the conversation. Many people and groups, large and small, use Twitter to share valuable news and tips to influence change in 140 characters or less.  As part of your content marketing strategy, before tweeting out content, start to follow people who have similar interests as you. 

How Do I Know Who to Follow on Twitter?

You can search for people using Twitter's People Search or Twitter's Advanced Search. Sites like Listorious or WeFollow are also very helpful to start to grow your "following" list. Once you begin to follow people, your Tweeps will grow too. It is common for people to follow you back once you follow them. Finding a few great connections can open the door to a wealth of information and link you to people you may not have known about before.

Here is an example of how quickly you can find people worth following on Twitter.

As a content marketing agency, we are always on the lookout for people to follow on Twitter. We recently helped one of our clients find 13 fellow healthy living and eco-conscious people and organizations to follow on Twitter, in 13 minutes. Here is the group interesting people we found worth following:

Covers the latest in green cars, design, travel and lifestyle. helps you stay informed and offers a place to share ideas to make a difference.
Run by Discovery Communications, parent company of Discovery Channel, TLC and Animal Planet, among others. Planet Green offers tips on how live green in your daily life.
Director of LOHAS (Lifestyles of Health and Sustainability); is an organization for businesses focused on health and fitness, the environment, personal development, sustainable living and social justice. 
Joel Makower, founder of and a well-respected voice on business, the environment and the bottom line. A writer, speaker, and strategist on corporate environmental practices, clean technology, and green marketing.
@Grist calls itself “A beacon in the smog” and delivers witty, wry environmental news and commentary - “Because of the many things this planet is running out of, sanctimonious tree-huggers ain't one of them.”
The online destination for anyone interested in living green, living fair, and living aware but still having fun; Great tweets about environmentally-conscious living, organic recipes and more.
Don Carr, Senior Communications and Policy Advisor at the Environmental Working Group; is a groundbreaking non-profit that exposes impactful health threats to people and the environment. Check out their Skin Deep cosmetic database.
Kelly Drennan focuses on sustainability in the fashion industry with her organization
Run by SteveMomorella, offers real time news about green energy and the environment.
A green journalist who started out covering clean tech and energy innovation for CNNMoney, She also has a highly visible YouTube series.
A digital marketplace where suppliers, manufacturers, retailers & consumers join to bring natural, organic and healthy products to life. delivers great curated content on green business and healthy living.
JoeNyangon, TED fellow and author, offers lots of insights on social media, Greentech & the business of Sustainability.
Bill Resinburger, runs the, a place where people discuss the sustainability of products being marketed by manufacturers as green, eco friendly, sustainable, all natural, and more.

There are undoubtably many more green business resources not on this list, but it's a good place for our client to start listening to the conversation. 

How do you find people to follow on Twitter? Send us tips or resources and we'll add it to this list.

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