Consumers who believe in a brand's products and services have a heartfelt desire to have conversations around them. They want to use products and services that they see as an extension of themselves. What better way to grow a brand than by connecting with people through meaningful brand stories and authentic, purposeful and informative content?
The nature of content marketing is to connect directly to consumers through honest, relevant, interesting communication. It is about conversation and authenticity, which are also two key components of promoting services and products to consumer and lifestyle brands.
4 content marketing tactics to get started:
- Start a Blog – Engage your target audience by letting them get to know you better. Compelling blog posts might include how-to articles, behind-the-scenes info, new product launches, and Q&As with internal experts. At the end of each post, ask for opinions, feedback and suggestions on the topic to encourage interaction.
- Use Social Media – Show your human side through status updates on Facebook, Twitter, YouTube, or LinkedIn. You can post pictures, video and content about newsworthy health trends and happenings at your company. Remember, consumers don’t want to be “sold” to continuously. Occasionally, a product offer or promotion is welcomed, but stick to more informative content that engages and creates conversation.
- Plan Your Content – Before launching into content marketing, make sure to plan what you’re going to say, how often you want to post information, and where you are going to publish. Ideas for topics can come from a variety of sources like conferences, or industry blogs and news sources. It also helps to look at the analytics of your website to see what pages are most popular. Pages that are more viewed than others are likely areas of interest your consumers would be most interested in learning more about. A content marketing strategy is a great place to start.
- Get Involved – Sign up on popular q&a sites like Quora or a relevant group on LinkedIn. Take a look at the questions being asked and answer any that pertain to your knowledge base. You can also download Tweetdeck to follow conversations and schedule social media posts on Hootsuite. These are great ways to stay in tune with topics that align your brand with the core values of your community of customers.
Content marketing applauds transparency and authentic communications. Have you tried any of these tactics? Please share examples of how content marketing has helped you improve your presence in healthy living marketplace. We’d love to know!