Netflix CEO Uses Content Marketing to Deliver Breaking News

Dechay Watts

Written by Dechay Watts on Sun, Nov 27, 2011

netflix ceo uses content marketingEvery major media outlet has picked up the story of Netflix rebranding its movies-by-mail service as Qwikster. Yet, Netflix didn’t send a press release, hold a press conference or feed the news to a reporter.  How did Netflix's news travel the web so quickly?  The CEO wrote a blog post.

Within 24 hours, a blog post from Reed Hastings, Co-Founder and CEO of Netflix had:

  • More than 14,000 comments
  • 3,000 Tweets
  • 11,000 Facebook Likes

In a prime example of content marketing making a difference, reporters from major news sources created entire stories by repurposing information from the Netflix blog post.  CNN said, “the Web-streaming portion will continue to be called Netflix, he (the CEO) wrote on the company's blog.”  The Wall Street Journal reported, "In the blog post Mr. Hastings wrote that Andrew Rendich, who was chief service and operations officer at Netflix, will become chief executive of Qwikster."

The co-founders of Netflix also created a video to enhance the blog content.  The video had nearly 10,000 views within 24 hours.  You can take a peak at the video here: Netflix Co-Founders Apologize and Announce Name Change.

How’s that for content marketing making a difference? Can you think of other blog posts that have made a major impact?

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