HubSpot is an incredible tool that we have relied on for our own marketing, and for our clients, for four years now. In fact, we’ve seen such incredible results for our agency and our clients that we’ve earned the status as a HubSpot Gold Level Agency Partner.
If you’re a HubSpot user, you know that the platform seamlessly integrates marketing automation, email marketing, customer relationship management, content management, social media publishing and monitoring, and detailed analytics into one complete package. It’s like a deluxe Swiss Army knife, but it can’t go to battle for you.
The most important lesson to remember is this: Investing in HubSpot and the concept of inbound marketing does not equal an automatic increase in sales and revenue. There’s still a lot of hard work to be done to achieve results, which is up to you and how you use the platform. After all, any tool is only as good as how you use it.
Inbound marketing isn’t set it and forget it
To get the most from your investment in HubSpot, you have to have the time, talent and knowledge to use it wisely. You must not only be committed to the inbound marketing methodology, but have the in-house team or an experienced inbound marketing agency’s help to develop a documented strategy, and create, publish and monitor the content that is mapped to your buyer’s journey.
When you use HubSpot to its fullest potential, you will certainly see the results in the form of dollar signs. On average, our clients achieve a 35% return on their inbound marketing investment. However, those digits won’t increase if you adopt a “get it and forget it” mentality.
Signing up for an automation tool like HubSpot is an easy, and essential, first step toward getting started in inbound marketing. And while there is tons of information out there on inbound marketing ideas, best practices and case studies, doing it hands-on yields the greatest results.
Can you answer a confident “YES” to each of these questions?
- Do you have researched and well-written buyer personas?
- Do you know which types of content engage people at certain stages of your buyer’s journey?
- Are you clear on the relationship between landing pages, calls to action and assets?
- Do you have a system in place for managing leads through your sales funnel?
- Be honest, do you have enough time to blog at least four times a month?
- Do you have in-house talent and resources to write, design and optimize quality, purposeful, and original content?
- Are you comfortable creating workflows and lead generation and nurturing campaigns with multiple moving parts?
If the answer to any of the above was, “No, we don’t have that on our team,” you’ll need to fill the gaps to get the most from your investment.
Don’t let your HubSpot investment sit unused like a brand new Porsche in the garage. Find out how to rev up your inbound marketing engines and leave your competition in the dust.