If you own a small or medium-sized business, put September 8-11, 2015, on your calendar. That’s the week that Hubspot’s annual marketing conference, Inbound is going down.
This is your chance to attend what I’ll call the University of Inbound Marketing—everything you wanted to know about how to grow your business using this methodology.
And if you can’t make it, send someone else from your organization. They will thank you. And you will thank yourself for making it happen.
So why go to HubSpot Inbound?
Learn Why It’s Not about You
By its nature, inbound marketing is highly targeted, pulling in the right people with the right content at the right time.
And the reason it works is because it engages people on their terms, not yours. It’s a shift in the way you think about your entire business from how you attract people to how you view your content (Think asset like the computer you’re reading this on and not just words on a website).
If you’re new to this way of thinking, you’ll learn why this is so and how it works. Inbound provides several hundred classes with topic experts to teach you. You can also learn more about how it works with our inbound marketing blog topics.
Proving Marketing ROI
If you’re selling the first cure for cancer, marketing won’t be a problem. If you’re the like the rest of us, you’ll need marketing for your great new product or service.
The act of marketing is easy. I remember some of my marketing tactics back in the 90s. I knew my market was listening to country music so I bought radio ads on the hottest country station. There were some ways to measure this but it was not very representative.
Those days remind me of the John Wannamaker quote: “Half the money I spend on advertising is wasted; the trouble is I don't know which half.” It was more often than not a guessing game.
Marketing has changed a lot since then and especially in the last five years.
Now you can measure which channels are working with the right tools. Inbound will show you how businesses are measuring their marketing. To get a taste of this, check out the Hubspot/MIT ROI study.
Here’s a sample:
The Competitive Advantage
There is always someone smarter, faster, stronger, or more skilled at doing what you do unless you’re Peyton Manning. Even if you have a competitive advantage in your market—you’re the cheapest or you have differentiators that your market craves—these can get diluted over time.
Someone else will eventually sell it cheaper or do it the same way, if not better.
Inbound marketing can give you a competitive advantage by changing the way your business engages with prospects and customers. You’ll see how other companies in industries you never knew existed use it.
To see what kind of competitive advantage other businesses are getting, check of the State of Inbound.
Embrace Inbound Now
Of course you can learn about this type of marketing without going to this conference. But it would be a lot cooler if you did go. And besides, you would be miles ahead of those competitors who haven’t embraced it yet. On top of all that—as if you needed more—it’s a damn good time!
Now suit up and get in the game. And there is no bigger marketing game to attend than Hubspot’s Inbound.
P.S. However you found this article, that’s part of inbound marketing at work.