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I’ll be the first to admit the somewhat scary level of my geekdom. No, I’m not part of the Sherlock fandom. I don’t (often) wear t-shirts with 80’s video games prominently featured. And, I don’t have...Read more
What comes to mind when you think of a door-to-door salesman? Or, a car salesman? I’m going to go out on a limb here and say that terms like “phony” or “artificial” come to mind. Now contrast that...Read more
How many times a day would you guess you reach for your phone? If you are like most Americans, it’s 47 times a day! A 2016 study by Deloitte revealed that’s the average amount of times Americans...Read more
I know that there’s about a 50/50 split between readers who really dig this kind of metaphoric marketing mindmeld and those who are already rolling their eyes, so I’m going to start with a really...Read more
As potential customers consider a purchase or service, whether it’s a new jacket for an upcoming ski trip or a property management service for a real estate portfolio, they likely research the...Read more
In the mid 1990s, I managed a retail store for a furniture chain in a small Southern town. Each month I was given 20% of my total marketing budget to spend at the local level—the corporate office...Read more
When social media first hit the marketing scene, it seemed too good to be true - who had ever heard of a method for bypassing cold calling and email blasts, and connecting directly with users for...Read more