We're Growing: Gulf Coast Based Content Strategy and Writing Company Forms Partnership

SPROUT Content Contributor

Written by SPROUT Content Contributor on Wed, Oct 13, 2010

SPROUT Content is an inbound marketing agency that specializes in performance content for businesses in "unglamorous industries."

describe the imageWe're kicking off the new decade with an exciting announcement... Watts Writing Studio is growing and soon will blossom into SPROUT Content. Debbie Williams has joined Dechay Watts as a partner, bringing over ten years of copywriting experience in the areas of product marketing, public relations and web content to the team.


Gulf Coast Based Content Strategy and Writing Company Forms Partnership

 October 13, 2010 – Pensacola, Fla. – The way people communicate and do business has dramatically changed in the past few years. Consumers have shut out traditional marketing, largely using the internet to find the information they want and connect with businesses. Pensacola-based Watts Writing Studio evolved its business model on the emerging content marketing industry, and has grown and formed a partnership as a result. SPROUT Content is the fruit of that labor.

“Through my experience with Watts Writing Studio over the past three years, a noticeable trend was apparent,” says Dechay Watts, founder of Watts Writing Studio and Partner in SPROUT Content. “There is a great need to enhance, and even establish, the online presence of businesses through their website, blog and social networking channels.”

After working fairly independently since the launch of Watts Writing Studio in 2006, Dechay Watts has partnered with Debbie Williams, a longtime friend and frequent collaborator. They have merged their talents and experience to re-launch the business as SPROUT Content, with a focus on content strategy and writing.

“We don’t want to be a jack-of-all-trades, but an expert at one,” says Williams. “We’re passionate about connecting businesses and consumers through strategic content that delivers results.”

SPROUT Content develops strategic content plans and writes custom content for websites, blogs, emails, articles and social media, as well as other communications. “We help businesses become a source of valuable information their customers will trust and want to read, subscribe to and share,” says Watts.

The team at SPROUT Content also establishes strategic alliances with web design companies, SEO firms and advertising agencies regionally and nationwide. “We work with other creative and technical specialists to offer a complete content package,” says Watts. “SPROUT Content is also a resource for in-house marketing departments, PR firms and small businesses. We work as part of a company’s team without adding to their headcount.”

SPROUT Content helps businesses grow through essential content strategy, creative content writing and effective content marketing. We plant the seeds for great ideas that take root and flourish. Learn more at www.sproutcontent.com.  Sprout is located at 415 S. Florida Blanca St., Suite 5, Pensacola, FL 32502

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