Whether you’re looking to tell the story of an inspiring new start-up or evolve your existing B2B business, you need something to say, not just something to sell. We help businesses in unglamorous industries to develop a content marketing strategy and inbound marketing plan that connects with their audience and delivers results.
We love content marketing for lots of reasons. It ignites conversations, help marketers tell their story, and let businesses connect authentically with their audience. Why do we love it the most? Because content marketing delivers results!
Not just the feel good, "we love our new website," or "lots of people tweeted my post" results. We're talking statistical data that shows honest-to-goodness marketing ROI. As in, "a person from ABC Distributing Company visited our site, downloaded our free guide, and placed an order yesterday." As in, "our dream client recieved our e-newsletter, read our blog, and asked us to bid on an RFP."
Can content marketing work for you? Absolutely. Here are a few of our client case studies to show you the power of content marketing and the results that can be achieved with the right foundation in place:
This leading international business listing service was working on growing their reputation throughout the U.S. as a leader in their industry. See how an aggressive influencer marketing campaign established them as a thought leader on the subject of buying and selling a small business in the U.S. market.
When this cutting edge paper manufacturer noticed a market wide shortage of one of the most popular paper forms in the food service industry, they knew they needed to get the word out that their supply was abundant. Find out how a content and inbound marketing strategy, including doubling blog efforts around the topic, and content resources at each stage of the buying funnel, led to a quarter of a million dollars in sales and counting.
This leading provider of Agile project management solutions had a long-standing leading role in the Agile niche, but the company's offerings have undergone some changes in recent years that needed to be better communicated online. Watch our video testimonial to see how implementing a blog strategy as part of a larger content marketing plan improved their website stats dramatically.
This top provider of lead retrieval and trade show registration services had evolved their products and services in the past 10 years, but their website did not reflect those changes. Expo Logic has a great company history and story that was not being fully told. The owner also wanted to rank higher in search results for targeted keywords and had no strategic plan for the content they created. See how content marketing improved their search rankings.
This innovative paper-converting company had an outdated website that did not communicate its full scope of products and services. Their website content didn’t tell the story of a fun, creative group with capabilities to serve distributors worldwide. Because the messaging was not clear, the few leads that did come in from the website were not high quality. See how our content marketing services gave their marketing director a valuable lead generating tool.