Dechay Watts

Co-Founder/Chief Strategy Officer

Starting her wanderlust young, Dechay (pron. Da-Shay :) was born to a military family and moved from Florida to Spain, Virginia and back to the Gulf Coast by middle school. After studying PR and journalism at the University of Florida, she spread her wings and left for the Big Apple where she launched a career in PR, working in a division of Saatchi & Saatchi (and where she fatefully met our co-founder Debbie) on the DuPont brand. After working in New York City for several years, her travel bug took over and she journeyed across the country, then through most of Europe, before heading back to the white sands of Florida. Never one to flounder, she worked on European car launches for General Motors Europe during her travels.

After setting foot back in the Sunshine State, Dechay worked for the first local internet startup in the area, then helped email security company AppRiver become one of Inc. Magazine’s Fastest Growing Companies in the U.S. as their director of marketing. Again, her inner compass took over and led her on the entrepreneurial path to start her own web content development company, Watts Writing Studio, which led to the foundation of SPROUT Content.

Dechay is an observer, watching people, the economy, markets and technology, always thinking of the big picture. She enjoys researching, listening, and filtering through the noise to unveil the key messages that tell each client’s story. Dechay is a master at organizing vast amounts of information and simplifying it to a concise and strategic plan.

In her spare time, Dechay is determined to save the world – and any stray dog, cat or carbon emission that crosses her path. She now lives in Denver, CO with her husband Rich and Sophie, the Lab they purposefully brought in, and “Little Dog” Maggie who decided to live with them and never leave.



  • BA in Public Relations from the University of Florida
  • MBA University of West Florida