You wouldn’t build a house without a plan. The same is true for your content. A content marketing strategy is the blueprint for the development, execution and upkeep of your content. It creates a clear map for meeting specific business goals through content marketing, so you never feel lost and always see results.
Through these essential steps, our team creates a content marketing plan to reach, inform and empower your target audience:
1. Clarify Goals & Resources
- Clarify goals and objectives (leads, sales, traffic, awareness)
- Assess internal resources (PR/marketing department, admin, etc.)
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2. Determine Content Mix
- Determine the right content types to connect with your target audience and meet your content marketing goals
- Content Mix may include: website content, blog posts, articles, press releases, social media, eNewsletters, etc
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3. Create an Editorial Calendar
- Map out what will be published, by who, where and when
- Create publishing calendars and schedules for content creation, deadlines, and delivery
- Identify key success factors
- Begin to develop content
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