Successful content development is not possible without a solid content and editorial strategy in place first. After all as the saying goes, “If you fail to plan, you plan to fail.”
An editorial calendar creates a rhythm for your company to keep content development, distribution and monitoring on track.
You wouldn’t build a house without a plan, right? Well, before you can jump into an editorial calendar, you need to know who you’re talking to, what they want to hear, and how to reach them A content strategy defines the essential elements that help you:
Having a defined content strategy enables you to clearly identify the right content ideas to best serve your business and your personas. Creating content ideas and tactics before strategy most often results in misguided efforts that don’t really serve a purpose for either.
The glue that holds your content in place is a planned publishing schedule to manage all of your content assets. Just like traditional editorial calendars that have been used by magazines and newspapers for years to keep up with fast-paced publishing cycles, a content editorial calendar keeps content development, publishing and distribution on track. It brings to life your content strategy, by creating a plan for the premium content pieces that will help you reach your goals. Editorial calendars ensure that content is published consistently, on schedule and mapped to goals.
Why do you need a content strategy?
“Content strategy ensures the content you create is always tied back to one of your buyer persona’s key needs and meets business goals. It helps you offer the right content, to the right people at the right time, and for the right reasons.” – Dechay Watts