In a crowded space, it’s increasingly important to differentiate yourself from the competition. As we like to say, you need to “Be yourself, because everyone else is already taken.” Whether you're just launching your company or ready to take it to the next level, our content identity process gets to the heart of your business to bring your story to life. Gain clarity on:
- Who you are
- What makes you different
- Why you do what you do
- Who you do it for
Here's What You Can Expect:
1. Client Discovery
- An in depth content questionnaire to clarify your goals, resources, brand positioning, objectives and more.
- In-depth interviews with key company stakeholders to reveal unique points of distinction.
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2. Content Audit
- A thorough analysis of current marketing efforts (website, collaterals, social media, etc.) for effectiveness and consistency of message and voice.
- Evaluation of your competitive landscape.
- Analysis of industry trends to gain an understanding of your marketplace.
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3. Content Style Guide
- A content style guide defines your identity before jumping into content development and potentially wasting resources.
- Key messages, offerings, and the specific points of difference that that establish your individuality.
- Buyer personas to clearly identify your target market.
- A valuable resource that lays out the voice, tone and personality of your brand.
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