Why We Are Giving Thanks to Content Marketing This Year

Molly Bruno

Written by Molly Bruno on Thu, Nov 20, 2014

Road_TrippinWhether you enjoy a traditional Thanksgiving spread, choose an unconventional celebration (Turducken, anyone?), or skip the culinary festivities all together, one thing is universal: Thanksgiving encourages us to reflect on what we are grateful for.

At SPROUT Content, we’re giving thanks to content marketing this year. Why? Because it has been the core of who we are as an agency from the beginning, and continues to be as we move forward. Though we could go on, here are four major reasons we are thankful this year.

1. Five years in business

Since 2009, our content marketing agency has worked to evolve and refine who we are and what we do to help B2B companies and entrepreneurs build relationships with their customers through content. Today, our team is thankful to show our clients results, help them connect with their target audience, and increase sales through inbound marketing services and content. Five years has gone by quickly, and we look forward to the next five!

2. Our clients

New and old, we are thankful for our clients for giving us insight into a range of industries and allowing us to tell their story. Whether we are helping our clients increase traffic, generate leads or boost sales, we have had the reward of showing our clients and their audience just how interesting their industry is. Whether it’s paper converting or document management, we’re thankful to be able to discover a business’ story and share it with their customers.

3. Our team

This year, our diverse team delved even deeper into the world of content marketing. From each member of our staff becoming HubSpot Certified to our attendance at Content Marketing World and Inbound 2014 conferences in September, it’s been an exciting year to be a part of SPROUT Content. We can’t wait to see what next year brings. 

4. Becoming a Hubspot Silver Partner

One major milestone we are thankful for this year is achieving the Silver Level Agency Partner Certification from HubSpot. By reaching the Silver Level tier, we are being recognized for bringing in new clients, fully utilizing the HubSpot platform and tools and maintaining happy clients. This recognition of our commitment to clients and drive to stay up to date on industry happenings is a great motivation as we look to the new year.

5. One year in print

Last year, we achieved an important goal when SPROUT Content Co-founders, Dechay Watts and Debbie Williams became published authors with the release of, “Brands in Glass Houses: How to Embrace Transparency & Grow Your Business Through Content Marketing”. With one year in print down, we couldn’t be more grateful to share our vision to a larger audience.

Haven't read our book yet? It would make a great read over Thanksgiving break!

content marketing book


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