What are Your Content Marketing Goals for the Second Half of 2015?

Molly Bruno

Written by Molly Bruno on Wed, Jun 03, 2015

GoalsIt happens every time. We welcome a new year, make plans, get to work, and suddenly six months have flown by. We know we’re not the only ones questioning, “Is it really June already?” And we would bet we’re also not the only ones taking a glimpse at our marketing goals this month.

In no time, we’ll be revisiting holiday traditions, bracing for cold weather ahead, and preparing for the end of another year. That’s why now is the perfect time to make sure the ambitious marketing plans we made on the heels of the New Year are still on track.

As we begin to investigate, we might find it’s beneficial to create some new content marketing objectives for the remainder of the year. Whether your marketing strategy could use a few tweaks or you’re up for something big, like a website redesign, knowing how to take action all starts with outlining some goals.

Are you searching for ways to keep momentum going strong through the end of the year? Here are some goals you might consider implementing during the second half of 2015:

Goal: Find ways to be more effective 

This is a no-brainer, right? While remaining effective should be a standing goal you always aim to reach, sometimes it requires a new approach. One helpful way to become more effective in marketing is to know for certain what is working, and what’s not.

You could publish a new Ebook every month, but who is this content benefiting if it’s not receiving any conversions? Using a comprehensive marketing platform like HubSpot to track your efforts is a vital part an effective content marketing strategy. If finding ways to be more effective is main focus for the year, learn how your content is performing to make the right adjustments.

Goal: Become a content marketing expert 

Maybe your marketing strategy is moving along well, but you feel like there is more you could learn (there always is). Why not make a plan to become a content marketing expert by the end of this year? After all, the more you know, the better you can apply it for a more effective strategy. Lucky for you, there are countless ways to build upon your content marketing knowledge.

From local events such as finding a HubSpot User Group, to nationwide conferences like Content Marketing World and INBOUND this September, to online options like webinars and training courses, it’s not difficult to find resources to bolster your content marketing skills.

Goal: Incorporate your team

While we admire any person who is managing an effective content marketing plan, it’s not easy to go it alone. To get a better handle on all of the moving parts, try utilizing one of your strongest assets: your colleagues. Relying on your team to contribute to your overall marketing goals can be one of the best ways to grow your marketing. At SPROUT Content, our content marketing agency has embraced this technique entirely by breaking up certain tasks and spreading them evenly among team members. 

So, how can you learn to divide and conquer? To keep the process running smoothly, assign specific tasks to team members on a schedule, using a project management program or shareable calendar. Whether it’s assigning one blog post a month to a co-worker or encouraging social sharing of your content, your team can help you broaden your marketing reach.

We’d love to hear what this year has in store for you. What are your content marketing goals for the second half of 2015? To learn more, we welcome you to reach out to us today.

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