Some of the prospects we talk to are already familiar with HubSpot either because they’ve demoed the platform or because they subscribe to their educational content. For those that are HubSpot newbies, you might be interested in the following questions (and answers) we hear most often.
Why do I need a marketing platform like HubSpot?
In order to execute an inbound marketing strategy, you will need the right tool. For SMBs, HubSpot provides a relatively easy to learn platform as well as great support and training. Because it’s all-in-one, you won’t need to purchase, manage and learn a half dozen different platforms to get the same functionality.
What does the HubSpot platform include?
This depends on the plan level. For example, the Pro plan comes with a content management and blogging platform, social media management, SEO research tool, email marketing, marketing automation, lead management, CTA and landing page tools, analytics, CRM, Salesforce integration, API integrations, and more.
Isn’t HubSpot really expensive?
As you can see in this pricing comparison, HubSpot’s starting price for their basic product ($200/mo.) is lower than its top competitors. That said you’ll want to compare the features of the different plans side by side. Another aspect that can push the price up is the number of contacts you have. HubSpot charges by the number of contacts in increments of 1,000, which can add up quickly for businesses with a large database of email addresses.
Everyone has a budget, but don’t get hung up on price on any platform you’re evaluating. Start with your marketing/sales goals and work your way backwards. What actions will it take to achieve your goals? What platform offers the ability to implement and manage these actions most effectively?
I’m already using WordPress, Mail Chimp and Unbounce for my marketing (or other common, low cost combinations). What’s wrong with continuing to do that?
Nothing at all if you’re reaching your goals and doing it as efficiently as possible. However, the companies we talk to who are using a hodgepodge of tools are usually not hitting their goals. It’s not because of the tools they’re using, but because they are using a combination of tools and aren’t proficient in any one of them. And because these tools are free or low cost, the support is generally limited.
How does HubSpot compare to other platforms like Marketo and Pardot?
HubSpot is different because it focuses on inbound marketing—using content to drive visitors and leads to a website and nurturing those leads through the buyer’s journey. It is a content management system with a blogging platform, social media management and has a built-in CRM, making it a truly all-in-one marketing platform. It also gets high marks for usability and customer satisfaction.
Is it difficult to set up and implement?
We’ve found that HubSpot is one of the easier platforms to implement for our clients. If you are not using an agency, HubSpot offers onboarding with different prices depending on your plan. However, most businesses will be able to set everything up on their own by using HubSpot’s extensive support.
What is the return on investment using HubSpot?
Based on a 2015 MIT study, HubSpot customers saw an average of 3.15 more visitors and 4.77x more leads in the first year, and 72% saw an increase in sales revenue in one year.
If you’d like to take a look behind the curtains, download our e-book “How to Get the Most from Your HubSpot Investment”.