I was privileged to present yesterday at the Outreach Marketing Summit put together by the great folks over at GroupHigh. It’s a virtual conference run through vConferenceOnline, and the whole affair was highly professional, high quality, and well put together.
Bravo to Kristen Matthews and the rest of the team at GroupHigh for making it happen!
There were three main tracks that were run simultaneously throughout the full-day event, and registration to attend was completely free, so you really can’t beat that. My presentation was scheduled as part of the Content Marketing track, and there was also an entire track focused on Social Outreach and another on Influencer Relationships.
All three tracks ran from 8:00 am to 4:30 pm, and every attendee was free to jump between tracks as they saw fit, so everyone got what they wanted most out of the program.
The caliber of inbound marketing and content marketing information available in this one day event was truly impressive. We heard from Rebekah Radice, Brandon Schaefer, and a host of other well-known and respected thought leaders in the inbound, social, content, and influencer marketing spaces.
How Influencer Marketing Speeds Up Your Content Marketing Hurricane
My presentation drew on the analogy of a Content Marketing Hurricane, which I built into a content strategy guidebook in the past.
The basic concept is that every successful content marketing strategy develops the same way a hurricane does: starting with the right combination of disparate forces, slowly building momentum with each quality piece of content created, picking up speed and power as it grows, until finally it makes “landfall” by hitting the target audience and forcing them to take action.
I built on this analogy in my 20-minute presentation by showing how influencer marketing can act like the prevailing winds that will speed your storm toward land. After all, if you identify the right influencers who are already successfully engaging your target market, and you can arrange a win-win situation that helps them while they help you, you’re going to reach land that much faster and with more power than you could muster on your own.
It all made sense to me when I recorded it, of course, but I’d be really interested to hear what you think about the presentation and to answer any questions you have about any of the concepts discussed.
Watch it here:
Want to learn about using influencer marketing to create your own hurricane?